Category
Design
Look At Me!
01/12/2022
“If you want to stand out from the crowd, give people a reason not to forget you.” Richard Branson “It’s your difference that sets you apart, not your similarity. Stand […]
Descriptor or philosophy?
08/08/2019
During an internal meeting a couple of months back, we were reviewing final layouts for a client’s redesigned logo and identity system. The subject of adding a descriptor or tagline to the visual identity came up, prompting us to ask ourselves what made them stand out from their competitors.
Typography 101
10/12/2017
The nicely dressed elderly gentleman in front of me was engaged in small talk with the cashier at a small, “up north” breakfast spot last Sunday morning. His walking cane […]
1,000 Pictures are Worth a Word. No, Wait…
09/14/2017
My last post (back in April – guess I’ll never be accused of overblogging) discussed the effectiveness of visuals in communications, and how they increase willingness to read by 80% […]
Deadlines, deadlines…
01/16/2017
We’re in an extremely deadline-oriented business – with an occasional project having a bit of flexibility, but most not. So this past summer, when we knew it was time to […]