Iconix Inc – InsideOut



Look At Me!

“If you want to stand out from the crowd, give people a reason not to forget you.” Richard Branson “It’s your difference that sets you apart, not your similarity. Stand […]

Descriptor or philosophy?

During an internal meeting a couple of months back, we were reviewing final layouts for a client’s redesigned logo and identity system. The subject of adding a descriptor or tagline to the visual identity came up, prompting us to ask ourselves what made them stand out from their competitors.


Driving to work last week, something I’ve observed many times in the past was particularly noticeable that day: most vehicles aren’t very colorful anymore. Now, this was indeed a typical […]

Who Needs Effective Brand Communications?

You Do. When people hear the word “branding,” many think about big companies, logos (BIG ones), cool product identification and eye-catching packaging. I wonder how many consider another, probably more […]


“When nothing seems to help, I go and look at a stonecutter hammering away at his rock, perhaps a hundred times without as much as a crack showing in it. […]

If A Tree Falls In A Forest…

“You only learn when you’re listening.” – My Grandfather Yes, my grandfather really said that to me – many times. In my case, it probably had to be said many […]

Typography 101

The nicely dressed elderly gentleman in front of me was engaged in small talk with the cashier at a small, “up north” breakfast spot last Sunday morning. His walking cane […]

1,000 Pictures are Worth a Word. No, Wait…

My last post (back in April – guess I’ll never be accused of overblogging) discussed the effectiveness of visuals in communications, and how they increase willingness to read by 80% […]

The “Eyes” Have It

With the explosion of the internet, social media and other new ways to communicate, it’s estimated that, on average… We receive 5 TIMES AS MUCH information now than we did […]

Not Just Gears and Gravel

Although a good percentage of our work is related to cars, trucks, machines and manufacturing, we also get to do a lot of stuff that’s unrelated to any of these, […]

It’s All About the Content

Have you ever read, watched or listened to something you thought would be interesting and informative only to discover it was anything but? Of course you have. And how about […]

Hello, Samantha!

The Iconix team is extremely happy to introduce Samantha Mae Galli, daughter of senior designer Kristy Galli and her husband David. Weighing in at 7 pounds, 9 ounces, and measuring […]