Iconix Inc – InsideOut

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Design Still Sells

Still…Design Sells Design Sells…Still Several years ago, we were assigned the task of creating and producing a media kit for the announcement of a new Sport Utility vehicle our client […]

Eureka!

The Gestation, Birth and Development of a Brilliant Idea. Unless you’ve been hiding somewhere in a cave in one of those “_istan” countries or cities (there were apparently more vacancies […]

Better Than I Remembered

It seems that every area of our country has some hidden, or partially hidden, treasure that far surpasses our expectations. I recently revisited one in this area: the museum portion […]

I Got Your Requiem, Jack.

Bury Something Else Earlier this week, The Wall Street Journal featured an opinion article by William McGurn, entitled “A Requiem for Detroit.” Like numerous media stories published since recent census […]

I Confess

I confess that I don’t really mind grocery shopping. Being in the branding and design business, it’s fascinating to see the wide array of packaging on the hundreds of different […]

Time To Get It Back

A recent automotive commercial begins with the question, “Whatever happened to style?” The spot is extremely well done, and harkens back to the days of flair, fins, fine clothes and […]

Want To Be A Superhero?

Then Don’t Read This Book… …unless you know a kid between 9 and 13 who likes goofy villains and satire. How many times have you thought you should write a […]

Lessons From The Past

Time to Apply What We’ve Learned On a recent shopping trip to Somerset Mall, we visited a store named The Detroit Shoppe, whose goods are all made, or originated, by […]

“IT”

…is Rare This isn’t about sports, although the guy who prompted this was certainly in the business of sports — but it really could have been any business or venture.

Brand Thyself, Michigan

…and use the wide-angle lens I’ve been reading with some amusement, and much amazement, the news stories and related comments about the State of Michigan’s incentive/tax credit program designed to […]

Location, Location, Location?

More importantly, image, image, image. I remember the first time we drove through Knoxville, several years ago. I was amazed at the cleanliness of the city and its surrounding areas. […]

Pure Unbelievable

Common Sense Minimized The current limited spending, limited government groundswell around the country is a wave that many of us find easy to climb on. After all, who doesn’t sometimes […]