Iconix Inc – InsideOut

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Need Results? Apply Creativity.

Be part of the process. A famous quote by Henry Ford states: Chop your own wood, and it will warm you twice. Somehow I don’t think Mr. Ford was suggesting […]

Quality Does Not Mean Expensive

Determine Your Needs, Then Do it Right I’d bet that if you asked a sizeable sampling of people to name what they thought was a high-quality watch, you’d hear Rolex, […]

Not Just A Pretty Face

Laying the First Brick? In my March 15th blog, I explained how I felt cheated by the lack of real breakthroughs in transportation design during the last several decades, but […]

It’s All in the Details

Right in Front of My Face Today is Opening Day of the 2010 Major League baseball season, a sure sign that spring is here and summer’s coming. Our family has […]

Flair. Where?

Interesting sells. I recently did a business/pleasure road trip that covered about 10 states. After several days, something became more and more apparent: All the cars looked the same. The […]

The 8-Mile Myth

What you don’t know about Detroit For over 25 years we’ve operated a successful design communications company in the metropolitan Detroit area. We’ve seen the auto industry cycle through good […]

Where’s the Cool Stuff?

The future of transportation lays dormant in the past Ouch. An old wound was recently re-opened. One of the automotive blogs that I occasionally visit had a story on the […]

From Deep Inside…

It’s the guts that matter We toyed with the idea of starting a blog more than two years ago. We also asked ourselves the following question: “Why would anyone want […]