Iconix Inc – InsideOut

Look At Me!


“If you want to stand out from the crowd, give people a reason not to forget you.”
Richard Branson

“It’s your difference that sets you apart, not your similarity. Stand out!”
Bernard Kelvin Clive

Anyone selling anything — be it a product, a service or themself — understands the importance of highlighting the positive things that make them unique when compared to their competitors. In a world of 24/7 information bombardment, social media, working from home, on-line shopping, virtual reality and never-ending politics, truly standing out is difficult, if not close to impossible.

It takes effort, time and money to conceptualize, plan and implement things that might gain an individual spotlight, even briefly. It also requires the stomach to accept the fact that sometimes the returns may be less that hoped. But unless you want to risk becoming a commodity instead of a brand (this includes your personal brand as well), you may want to look for ways to “strut your best stuff” if you want to avoid getting lost in the crowd.

This is the first of a series showcasing what we think are great efforts at grabbing the spotlight. Subjects and types of media used will vary widely; some will be things that we designed and produced, most will be by others. All share a common denominator: Fun, effective ways to say, “Look at Me!”

Anyone wanting to share their own “Look at Me’s” can send us an email at iconix@iconixinc.com along with a description of the photo. Could be very interesting.

Okay, here are a few examples to start with…


Image 2 of 7

Here’s one we designed, which not only gets a lot of attention, but also tells a bit graphically about what the company does.

That’s all for this time. Thanks for “looking at us.”


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