My last post (back in April – guess I’ll never be accused of overblogging) discussed the effectiveness of visuals in communications, and how they increase willingness to read by 80% or more. To illustrate this, I thought we’d share some real-world examples to support those thoughts.
One of our clients – Transportation Research Center in East Liberty, Ohio – is the largest independent vehicle test facility and proving grounds in North America. With this “largest” designation comes several interesting size-related facts:
And with a modest amount of “graphic” treatment, these same items become even more attention grabbing:
Another client, an exercise physiologist, gathered data for a presentation on worldwide obesity, an example of which is shown here:
We converted the tabular data to infographics to better emphasize the key points and streamline the presentation:
Another great example is something we did for a Tier 1 automotive supplier showing the changes in U.S. market share for vehicle manufacturers over the last half century. The tabular data was extremely in-depth, and unless you were a regular numbers cruncher, somewhat difficult to fully comprehend the meaning of:
Using three-dimensional graphics, we were able to clearly depict, and quickly communicate, the significance of the trends the client wanted to highlight:
In today’s info overloaded environment, if you’ve got something to say, and you’re fortunate enough to initially grab someone’s attention, you’d best make the point succinct, short and sweet. If that works, they just may ask for more – and isn’t that the real objective?
P.S. We’ve recently updated the format of the “Work” section of our site, so if you’re interested in what we’ve been up to, please give it a look. Thanks.